Privacy Policy
Privacy Policy
Last updated: March 1, 2026
This Privacy Policy describes how Breath Lab (“we,” “our,” or “us”) collects, uses, and shares your personal information when you visit or make a purchase from breathlaboratory.com (the “Site”).
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site.
We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
• Cookies – data files placed on your device that often include an anonymous unique identifier
• Log files – track actions occurring on the Site and collect data including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps
• Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:
• Name
• Billing address
• Shipping address
• Payment information
• Email address
• Phone number
We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
2. How We Use Your Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing payment information, arranging shipping, and providing invoices and order confirmations).
Additionally, we use this Order Information to:
• Communicate with you
• Screen orders for potential risk or fraud
• Provide you with information or advertising relating to our products or services
We use Device Information to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize our Site.
3. Sharing Your Personal Information
We share your Personal Information with third parties to help us operate our business and provide services to you.
For example:
• Shopify – our e-commerce platform used to power our online store
• Payment processors – to securely process payments
• Shipping providers – to deliver orders
• Analytics services – such as Google Analytics to understand how customers use the Site
We may also share your information if required to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive.
4. Behavioral Advertising
We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
You can opt out of targeted advertising by visiting:
https://www.facebook.com/settings/?tab=ads
https://adssettings.google.com
https://www.aboutads.info/choices/
5. Your Rights
Depending on your location, you may have the right to access the personal information we hold about you and request that your personal information be corrected, updated, or deleted.
If you would like to exercise this right, please contact us using the contact information below.
6. Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
7. Changes
We may update this privacy policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
8. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at:
support@breathlaboratory.com